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The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

My Marcom Story: Damilola Fasinu


Damilola Fasinu, affectionately known as Dami, is an entrepreneur, involved community member and professional individual on a remarkable journey for her third master's degree in the Integrated Marketing Communications (IMC) program at West Virginia University (WVU). Hailing from Nigeria, Dami brings a wealth of experience and a passion for entrepreneurship to the vibrant community at WVU.

With a background in information and communication technology and a master's degree in computer science, Dami's technical foundation is impressive. However, her entrepreneurial spirit led her to explore the world of marketing.

“So it can definitely work for anybody. Along the lines of my career, the goals have been refined. I know I'm good at marketing, looking at my businesses I own, I really know how to connect the consumers with a product. I really add to it and this is the program that has helped me to rethink about my career and the long-term goal.”

Dami's journey at WVU began in 2016, drawn to the IMC program for its alignment with her aspirations. As an entrepreneur focusing on helping African women immigrants boost their businesses during the challenging times of the COVID-19 pandemic, Dami found the program's courses resonating with her goals.

Despite a busy life that includes being a family woman, a business owner and the head of the choir department in her church, Dami emphasizes that the IMC program is flexible and accessible to professionals with multifaceted responsibilities. Her positive experience has fueled her advocacy for prospective students, assuring them that the program can work for anyone.

In reflecting on her coursework, Dami highlights the integrated nature of the courses, each contributing to a larger goal. While acknowledging the superb quality of all the courses, she particularly emphasizes the significance of the introductory class, IMC 410, for setting the expectations and laying the foundation for her IMC journey.

“As an entrepreneur, I wish to own an agency and also an educational service center that  would teach entrepreneurs of businesses and brands. Let me teach solopreneurs how to market their businesses not to sound too salesy, but to represent their brand very well." Damilola Fasinu

“As an entrepreneur, I wish to own an agency and also an educational service center that  would teach entrepreneurs of businesses and brands. Let me teach solopreneurs how to market their businesses not to sound too salesy, but to represent their brand very well. So I think this program as a whole has taught me how to build a capacity to do that, like to train people entrepreneurs, solopreneurs how to present themselves to the markets and how to promote their businesses.

Dami's story is one of determination, passion, and the pursuit of knowledge. As she continues her academic and entrepreneurial endeavors, Dami stands as an inspiring example of how the IMC program at WVU can empower individuals to redefine their careers and make a meaningful impact in the world of marketing and entrepreneurship.

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