Marketing Communications Today Blog

In today's digital age, where online interactions shape consumer behavior, integrating social media into your Integrated Marketing Communications (IMC) strategy is not just a choice; it's a necessity.

Integrated Marketing Communications (IMC) plays a key role in the world of marketing ensuring consistency across various communication channels. Let’s explore how IMC influences various aspects of marketing.

In today's intense digital world, where information bombards us from every angle, standing out among the noise is more challenging than ever.

In a world where communication is key, military service members face unique challenges in staying relevant and adaptable in the world of integrated marketing.

In February, the air becomes infused with romance and camaraderie, thanks to two significant occasions: Valentine's Day and Galentine's Day.

As people gathered on Super Bowl Sunday to watch the 2024 game, others also tuned in for another anticipated aspect: The commercials. This year was jam-packed with celebrity appearances — from Michael Cera, Ice Spice, Beyonce and so many more.

At some levels, each customer's journey from awareness to purchase can always be unpredictable. Still, despite some unpredictability, customer journey mapping can be a handy tool for keeping different milestones that customers hit.

In the world of digital communication, the role of a Social Media Manager has emerged as an integral role for businesses aiming to connect, engage and thrive in the online sphere.

Harrison Anderson, a video marketing manager and creative strategist for a global brand, faced the common dilemma of juggling work, family and education.

As we step into 2024, and we change, so do different trends and impacts for audiences and social media managers are emerging. For social media managers, staying ahead of the curve is crucial to creating impactful strategies.