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Marketing Communications Today Blog

 

About Marketing Communications Today

Marketing Communications Today is a collection of resources for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Learn industry insights through the Marketing Communications Today blog, podcast, as well as Integrate Online.

Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications, Data Marketing Communications and Digital Marketing Communications programs, this content will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.


Al Moffatt |

Where have all the great ads gone? From Apple’s “1984” to Nike’s “Just Do It”, iconic campaigns used to define generations. Today, in a world of 10,000 ads a day, influencers and AI, true great ads are more rare.

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Amy Teller |

For decades, marketing assumed the answer was obvious. Brands held the power. They controlled the message, the channels, and the terms of engagement. Consumers responded, if at all.

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Victoria Bodkins |

Every year, as the Super Bowl approaches, sports fans around the world gather to watch two teams compete for the most important sports title in the United States. The event is estimated to have attracted over 135 million viewers. More than 90,000 people visited the San Francisco Bay Area, where the event was held this year, and it is projected to generate roughly $240 million in local economic impact, with hotels, restaurants, and small businesses benefiting the most.

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