Marketing Communications Today Blog

In today’s digital age, there are plenty of social media platforms that a person can choose from, with more coming into the mix every year.

Mickey Mouse is one of the most recognizable brand icons ever created, and at one time had a 98% awareness rate among children between the ages of 3 to 11.

Audience insights are one of the most important aspects of a marketing strategy. Well defined audience insights can give a company a distinct advantage over their competitors, and this information is vital for understanding your audience.

Marketing today is impossible without great content. An effective content marketing strategy can make all the difference in engaging and retaining customers in a meaningful way.

In a world where consumers are bombarded with generic advertisements and endless choices, personalized marketing has become an essential key player in effective marketing.