Marketing Communications Today Blog | Marketing Communications

About Marketing Communications Today

Marketing Communications Today is a collection of resources for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Learn industry insights through the Marketing Communications Today blog, podcast, as well as Integrate Online.

Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications, Data Marketing Communications and Digital Marketing Communications programs, this content will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.

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How Audience Insights Improve Marketing

Erik Rudolph | Friday, November 15, 2024

Audience insights are one of the most important aspects of a marketing strategy. Well defined audience insights can give a company a distinct advantage over their competitors, and this information is vital for understanding your audience.

From Good to Great: 7 Content Marketing Tips For Success

Erik Rudolph | Monday, November 11, 2024

Marketing today is impossible without great content. An effective content marketing strategy can make all the difference in engaging and retaining customers in a meaningful way.

Personalization In Marketing: How to do it Successfully

Erik Rudolph | Monday, November 04, 2024

In a world where consumers are bombarded with generic advertisements and endless choices, personalized marketing has become an essential key player in effective marketing.