Marketing Communications Today Blog

So . . . somewhere on your career path, you’ve done something else other than be employed. People call these gaps or lapses – both of which sound very negative on the surface but really shouldn’t be.

What do you remember from the 2023 Super Bowl ads? Learn how top ads used source and message factors for persuasiveness and how one brand flubbed a massive website traffic opportunity.

Use techniques for learning how to juggle to manage all the things happening in your life — be in the moment, start with one, keep trying, practice and practice again.

For the past few weeks, everyone has been talking about ChatGPT and the reality of artificial intelligence as capable of passing the Turing Test . If you think the innovation was an overnight success, take a history dive and see how many communication rounds have helped OpenAI, the corporation that launched ChaptGPT and DALL-E , warm audiences.

As a 35-year-old full-time employee, part-time grad student, wife, daughter, sister and WVU MarCom Ambassador who also has ADHD, balancing life is important. I wasn’t diagnosed with ADHD until college. I’ve learned over the years that some of the organizational habits I created for myself from as early as fifth grade are practical non-medicated techniques to “treat” or work with my ADHD. When I was first diagnosed, I was happy to have medication to “fix” me. Oh, how I would learn!

What’s the big deal with Google Analytics in 2023? Well, starting on July 1, 2023 GA4 becomes the only option for web analytics tracking with GA. Get ready!