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Marketing Communications Today Blog

About Marketing Communications Today

Marketing Communications Today is a collection of resources for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Learn industry insights through the Marketing Communications Today blog, podcast, as well as Integrate Online.

Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications, Data Marketing Communications and Digital Marketing Communications programs, this content will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.


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Erik Rudolph |

Halloween marketing campaigns are more than just spooky fun - they’re a strategic opportunity for brands to engage with their audiences in a memorable way.

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Stefanie Moore |

Social media's the new search engine, AI is everywhere, and platforms are changing fast. Stay up-to-date with the latest digital marketing trends for October 2024.

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Erik Rudolph |

Social media optimization (SMO) is one of the most important keys to maximizing your online presence.

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Erik Rudolph |

Mental health conditions can cause difficulties in all aspects of life, including relationships with family, friends, and community. They can result from or lead to problems at school and work.

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Submitted by Umama Aslam |

Digital Marketing provides businesses with an array of benefits, especially when it comes to seamless operations, in terms of making a positive impact on the consumer’s mindset.

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Erik Rudolph |

Coffee is one of the most popular drinks in the world, and a staple among many cultures. It is not exactly known when or how coffee was discovered. However, there are many legends about its origin.

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