Marketing Communications Today Blog | Marketing Communications

About Marketing Communications Today

Marketing Communications Today is a collection of resources for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Learn industry insights through the Marketing Communications Today blog, podcast, as well as Integrate Online.

Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications, Data Marketing Communications and Digital Marketing Communications programs, this content will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.

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My Marcom Story: Julia Lienhard and Serafina Maerten

Emma Magruder | Monday, March 20, 2023

An online program can be daunting since there are few in-person interactions, but for Julia Lienhard and Serafina Maerten, fall 2022 graduates from the Data program, embracing the online learning environment didn’t mean going through the program alone.

The "Golden" Guide to Marketing and Communications

Kelly Greathouse | Wednesday, March 15, 2023

The Golden Girls offers lessons in both life and in marketing and communications.

2023 International Women's Day: Recognizing the Achievements of WVU Marketing Communications Alumni

Emma Magruder | Wednesday, March 08, 2023

Recognizing the achievements of WVU Marketing Communications alumni on International Women's Day 2023.

My Marcom Story: Whitney Humphrey

Emma Magruder | Monday, March 06, 2023

In 2020, everyone’s world was turned upside down with the onset of the Covid-19 pandemic. For Whitney Humphrey, she faced even more personal and professional upheaval along with everything else that was changing.