Marketing Communications Today Blog

What is personalized marketing and why is it important? Personalized marketing is a strategy businesses use to tailor their communications to individual consumers.

In today’s digital world, with the rising popularity of social media, content marketing has become crucial for a company beyond the old ways of traditional advertisements. So what is content marketing?

Get to know the incoming Fall 2024 WVU Marketing Communications students. Learn why they chose the program and what they hope to achieve.

Angelo Jasa-Phillips, a digital marketing professional with a background in theater, is pursuing his M.S. in Integrated Marketing Communications at WVU. He aims to leverage his skills to drive social change and empower marginalized communities.

Victoria Ochoa, a Navy veteran, is leveraging her communications expertise to make a mark in the marketing field. Discover how WVU's Integrated Marketing Communications program is empowering her journey.

Sarah Perlman, a seasoned marketing professional and business owner, shares her experience balancing family, entrepreneurship and graduate studies in Integrated Marketing Communications at West Virginia University.

Discover the latest influencer marketing trends that are reshaping brand partnerships. Learn how authenticity, co-creation, and niche influencers are driving success.

Learn how to create and manage a content calendar that boosts your marketing strategy. Get organized, stay consistent, and plan effectively with our expert tips.