Marketing Communications Today Blog | Marketing Communications

About Marketing Communications Today

Marketing Communications Today is a collection of resources for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Learn industry insights through the Marketing Communications Today blog, podcast, as well as Integrate Online.

Fueled by the academic innovation coming out of WVU’s own Integrated Marketing Communications, Data Marketing Communications and Digital Marketing Communications programs, this content will provide both aspiring learners and seasoned marketing professionals with better insights into what’s now and what’s next in marketing and communications.

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The Future of Content Marketing Will Surprise You

Allyson Kennedy | Thursday, March 17, 2022

It’s time to look in the digital mirror. Do you like what you see? What does your “digital-first impression” say about you? And why should you care? Whether it’s your company website or your social pages, your web presence makes a bigger difference than you think. In this episode, our guest Andy Crestodina makes the case for investing in your digital presence right now, to make the impact you want tomorrow. He also shares tips on how your digital content must adapt to stay competitive, engaging and relevant. Join us!

2022 International Women’s Day: Recognizing the Achievements of WVU Marketing Communications Alumni

Stefanie Moore | Tuesday, March 08, 2022

Today, March 8, is International Women’s Day. This is a global day dedicated to the recognition of the achievements of women and call to action advancement for gender equality within all industries and spaces. The first IWD event was a public gathering of over one million people in 1911. However, the digital age has transformed the celebration into this day to cross oceans and empower women to come together, empower others and share their stories digitally.