Marketing Communications Today Blog

Creating fresh and engaging content consistently can be a challenge. That's where the CORE method comes in. With the CORE method (Create Once, Repurpose Everywhere), you can maximize the value of your content by repackaging it in various formats.

“It’s the most wonderful time of the year” seems to be the trend this holiday season. From nostalgia to heartwarming messages, brands are focusing on telling stories with their holiday campaigns. Let’s take a look at some the campaigns.

Your personal brand is important — it is what people remember about you after you leave the room, and it dictates the way people talk about you when you are not in the room.

You may be caught between what degree is right for you — an MBA or marketing communications. Let’s take a look at some of the key differences and which degree could be right for your career.

AI is not just about automation and analytics; it is also inspiring creativity and innovative approaches to marketing. By leveraging AI's capabilities, marketers can navigate the ever-changing digital landscape with confidence.

After each semester, the WVU Marketing Communications Programs are excited to celebrate our graduates. Meet the members of the class of Fall 2023 who have completed their studies!

Desirae Lindow, Integrated Marketing Communications ‘22, shares how her time in the IMC program gave her a sense of confidence in her rapid career growth.

How can you not only correctly define this target market, but also develop strategies and tactics that will convey your message to the right people at the right place at the right time? Learn about the role of grassroots marketing in government, nonprofit

Marketing 101 tells us, “Know your audience.” Pretty basic concept, right? In business-to-business (B2B) marketing, a key audience can vary from company to company and industry to industry.

Robin Rectenwald, Integrated Marketing Communications ‘18, shares her journey into working in an agency and how her IMC degree helped guide her in client services.