Marketing Communications Today Blog

Whether you’re admitted and getting ready to start the program, or you’re contemplating your next steps, our instructors joined in to answer any questions you have. Matthew Cummings, Dan Dipiazzo and Amy Teller give you some insider tips.

Lexi Schnell, Integrated Marketing Communications ‘19, shares how her time in the IMC program has guided her career development.

Whether you're a seasoned veteran in digital marketing or just starting to find your footing, the importance of truly understanding your audience cannot be understated. The persona sticks out as it brings clarity and precision to your campaigns.

Kirsten McAlpin, Integrated Marketing Communications ‘23, shares her professional journey and how she decided on West Virginia University.

Social media marketing is all about strategy. For large businesses who have teams or dedicated individuals, it can be easier to find a strategy that works. For small businesses, you often need to resort to creativity and making hard decisions.

Black Friday is an annual event that excites millions of customers around the world, especially in the U.S. But, customers aren’t the only ones getting excited for this special day of the year. Every marketing department looks forward to taking advantage.

People hate marketing – so much so that millions of them even pay to block and avoid the very messages that marketers are targeting to them. The solution is to quit creating ads and give people what they crave: experiences.

Many companies will ask wonder about the benefits of hiring an ad agency compared to investing more into internal staff. Take a deep dive into the pros and cons of each and how having both can be the best of combination for some.

Fiona Green, IMC ‘13, came to the program with a growing interest in marketing and now serves as the head of branded content with Amazon Ads.