Marketing Communications Today Blog

A new feature created by TikTok, Effect House is an app that allows creators to create, edit and publish videos or short reels with high-quality filters. The app includes new tools, templates and assets for creators to expand upon.

Halloween is here, and with a flurry of activity from brands already, it’s set to be a busy holiday. Complete with candy, costumes and cinematic masterpieces (Scream, anyone?), Halloween is an exciting time for consumers and brands alike.

Product placement in movies is not a new concept, but it is an art form. Take a look at how Hollywood blockbusters like Top Gun, Barbie, Back to the Future and James Bond have mastered the art of product placement.

Erin Robinson, IMC ‘22, already had her own marketing and design business before she thought about pursuing a master’s degree. Her time in the WVU IMC program gave her the additional knowledge to grow the services of her business and help it flourish.

What’s trending on TikTok and Instagram Reels and what you can be filled in on. With trends changing constantly, it is hard to stay up to date with “what’s in.”

Becoming your own boss is a dream that many have. Whether it is running your own business or working as a consultant, being your own boss is something that many in marketing and communications ultimately want for their careers.

Lindsay Fanning, IMC ‘23, came to the program with one major thing in mind — feeling prepared to get a job in the industry. A big girl job, as she called it, was her top priority and goal for the WVU IMC program.

It’s spooky season! And, to make the spooky season even better, we have Friday the 13th this month. Whether you follow the superstitions that go with Friday the 13th or your mind goes straight to Jason Voorhees, brands are taking a fun spin on the day.

Carin graduated in 2006 with her M.S. IMC. In 2021, the industry had changed, and she recognized the need for her to sharpen her skills. She returned to WVU to get her M.S. in Digital Marketing Communications through ALLP.

Stories are something we all crave. They help us understand our experiences and connect us to one another. For brands, the use of stories in commercials, social media and other digital content creates digital storytelling.