What is Effect House?
A new feature created by TikTok, Effect House is an app that allows creators to create, edit and publish videos or short reels with high-quality filters. The app includes new tools, templates and assets for creators to expand upon.
Effect House is becoming so popular each day because of its ability to stay with the trends or create the trends. On this platform, creators have the ability to design their own filters or what I like to think of as starting a trend. The pressure of “fitting in” seems to not be seen as much on Effect House as it is to each their own!
What’s trending in Effect House and TikTok: the “Spooky House” challenge.
Halloween Challenge on TikTok with Effect House
From October 12 at 10 a.m. PDT to November 1 11:59 p.m. PDT, the “Spooky Halloween” challenge on TikTok with Effect House is in action! The challenge is to create a creative and unique filter or clip of your own for a chance to win a cash prize.
Prizes:
- $2,500
- $1,000
- $100
The purpose seems to be to inspite others. Effect House gives creators an open opportunity to be creative with themselves on an open platform.
With Halloween here, Effect House and TikTok have taken the opportunity to use the season's spirit to encourage creativity and different effects/filters. There are plenty of ghosts and zombie options, as well as areas where creators have actually been incorporating AI.
Trending on TikTok (Halloween season)
“Halloween filter picks my makeup” is a trend floating around this Halloween season on TikTok. The concept is just as it sounds, the filter randomizes different looks for face, eyebrow, eye and lip styles then creators are doing the look on themselves to see what the filter can create in the final product!
What makes this trend so popular and similar to the Effect House Halloween challenge is its freedom to creativity. Many influencers and makeup influencers specifically are using this trend to inspire others to create what is already “seen” through the filter.
This Halloween season is full of social media trends and challenges that are becoming more and more popular. Whether you are a TikTok user or not, there are tons of ways to find a new passion and branch out of your comfort zone all from the comfort of your home. It will be an exciting time to see what new trends and ideas will come about throughout the holiday seasons.
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Shelby Genovese
Social Media Student Worker
Shelby is a social media student worker in marketing on the Marketing Communications Online Programs through the Reed School of Media and Communications at West Virginia University. She is a Sophomore at WVU as well as a member of the WVU Dance Team. Her dogs and sports are things she could always talk about! Coming from a small town, Shelby loves traveling to big cities. She is able to express herself through her writing and find more of her work here!
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Marketing Communications Today is a collection of resources for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Learn industry insights through the Marketing Communications Today blog, podcast, as well as Integrate Online.
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