The digital marketing world never sleeps, and neither should you. AI's on the rise, platforms are changing by the day, and if you're not ahead of the curve, you're already behind. Let's break down the latest updates you need to know:
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Social Media is the New Google: Gen Z doesn't "Google it," they "TikTok it." 72% of them are searching directly on social. Are you showing up where it matters?
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AI-Powered Everything: Forget clunky tools, AI's getting integrated right into your favorite platforms. It's time to work smarter, not harder. But still check over its work, it doesn’t understand your brand as well as you do.
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Google's LSA Shakeup: If you're running Local Service Ads, you need a matching Google Business Profile. No exceptions.
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Canva's Creativity Boost: "Droptober" brought us Dream Lab, a supercharged Magic Write, AI whiteboards, interactive charts... Canva's leveling up your design game, big time.
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TikTok's Electronic Beats: The music industry's buzzing about TikTok's new electronic music hub. Get your brand in on the action.
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Instagram's New Look: Updated profile cards and QR codes mean easier connections. Time for a profile refresh. Oh, and heads up - Instagram's testing a new feature that tells you why your Reels are performing well (or not). Insightful, right?
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Threads Gets Analytical: Mobile analytics are here! Track your Threads performance on the go.
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X Marks the Trend: Twitter, now X, has a new tool called Radar for spotting trends in real time. But it's for Premium+ users only.
The Takeaway: The digital landscape is constantly evolving. Stay informed, stay adaptable, and most importantly, stay ahead of the game. Your brand's success depends on it.
To stay competitive, marketers need to be able to adapt quickly and effectively. That's where WVU's fully online M.S. in Digital Marketing Communications comes in. Our program will equip you with the knowledge and skills you need to understand and leverage the latest digital marketing tools, including AI-powered marketing, social media analytics and more. You'll learn from experienced faculty who are experts in the field, and you'll have the opportunity to network with other professionals who are passionate about digital marketing.
Marketing Communications Online Programs
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Request More InformationMeet the Author
Stefanie Moore
Marketing Manager
Stefanie is a marketing manager in the Marketing Communications Online Programs through the College of Creative Arts and Media at West Virginia University. She is an alumna of WVU's M.S. in Integrated Marketing Communications (IMC) and has been working in marketing for over 6 years after beginning her career in the newspaper business. She's a marathon runner and she recently ran a qualifying time for the Boston Marathon.
Marcom Today
Marketing Communications Today is a collection of resources for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Learn industry insights through the Marketing Communications Today blog, podcast, as well as Integrate Online.
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