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The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

2024 Unveiled: Navigating the Social Media Frontier


2024 Unveiled: Navigating the Social Media Frontier

As we step into 2024, and we change, so do different trends and impacts for audiences and social media managers are emerging. For social media managers, staying ahead of the curve is crucial to creating impactful strategies. Let's explore the trends shaping social media in 2024 and delve into the key responsibilities of a social media manager.

When assessing the different trends it’s important to understand the key social media platforms such as Facebook, Instagram, Twitter, YouTube, Snapchat and TikTok and how they can be utilized to create strong content that audiences will love.

  • Facebook: Diversified content, groups, and robust advertising capabilities.
  • Instagram: Visual storytelling, reels, stories, and a strong influencer presence.
  • TikTok: Short-form, creative videos with a young and engaged user base.
  • LinkedIn: Professional networking, B2B marketing, and thought leadership.
  • Snapchat: Ephemeral content, augmented reality, and a younger demographic.
  • Twitter: Real-time updates, microblogging, and hashtag trends.
  • YouTube: Video content, tutorials, and a massive global audience.

Video Dominance

Video content is still reigning supreme in 2024. Short-form videos, reels, and stories capture user attention, emphasizing the importance of engaging visual content. Social media managers should focus on creating compelling videos tailored to each platform's audience.

Authenticity Matters

Authenticity continues to be a driving force. Users crave genuine connections, and brands are expected to showcase their human side. Social media managers should prioritize transparency, user-generated content, and behind-the-scenes glimpses to build trust.

Disappearing Content

The popularity of disappearing content on platforms like Snapchat and Instagram Stories persists. Social media managers should leverage ephemeral content for limited-time promotions and announcements.

Augmented Reality (AR)

AR filters, effects, and experiences are becoming integral to social media platforms. Brands can engage users through interactive AR campaigns. Social media managers should explore AR tools and incorporate them into content strategies.

Social Commerce Evolution

Social media platforms are increasingly integrating shopping features. Social media managers should optimize product showcases and collaborate with influencers to tap into the growing trend of social commerce.

Niche Communities

Platforms are diversifying to cater to niche interests. Social media managers should identify and engage with relevant communities to build a more targeted and dedicated audience.

Social media managers play a pivotal role in navigating these trends and making decisions to better their platforms. They create strategy development, content creation, analytics and staying updated on different trends throughout the industry. Understanding social media trends and the evolution around them is key to growth and creating top-tier content.

In 2024, social media remains something that’s always going through change. Social media managers must adapt to emerging trends, prioritize authenticity and leverage each platform's unique strengths. By staying informed, fostering engagement and embracing creativity, social media managers can explore the dynamic world of social media and create impactful online experiences for their brands and clients.

WVU's Marketing Communications Online Program

The marketing communications landscape is constantly changing. Our programs are focused on what is happening next in marketing. With the M.S. in Integrated Marketing Communications, you'll build a holistic view of marketing as a leader in marketing.

Or maybe you’re passionate about understanding the data behind your marketing, delving deeper into the market research and customer data available. Our M.S. in Data Marketing Communications is for professionals who want to establish themselves as real leaders in the field by learning how to use data-driven decision-making to achieve better results and increase an organization’s return on investment.

Here are a few key courses in the programs

  • Content Marketing. Explore the role of content in the evolving modern integrated marketing communications landscape and learn how to establish a content marketing plan and the steps necessary to achieve implementation.
  • Audience Insight. Take an in-depth look at consumer behavior and its role in IMC. Examine consumer behavior in terms of internal influences, external influences, the consumer decision-making process and consumers and culture.
  • Social Media and Marketing. Examine the latest strategies for monitoring and engaging consumers in social media from a marketing perspective. Explore popular platforms that brands use to connect with, engage and analyze target audiences. (Includes two Meltwater certifications)
  • Creative Strategy and Execution. This course explores the creative process and how it influences integrated marketing communications strategy. Students employ techniques to refine their own creativity to empower them to actively participate in the design aspects of IMC campaign planning

The marketing communications industry demands smarter insights and better results across a variety of media. Whether you want a customizable experience with the M.S. IMC program, or you want to become a data-driven marketer, WVU offers the programs you need to excel in your career. Learn what’s happening in our industry now and what’s coming next from faculty who are practicing what they preach every day. Request more information on the program today!

Marketing Communications Online Programs

The marketing communications landscape is constantly changing. Our programs are focused on what is happening next in marketing. Learn more about our innovative programs.

Request More Information

Marketing Communications Online Programs in Data, Digital and Integrated Marketing Communications

Meet the Author

Maddy Watson

Maddy Watson
Social Media Student Worker

Maddy is a senior journalism student with minors in marketing and public relations. This upcoming fall she will be a full-time M.S. IMC student. She is currently the student worker for the WVU Marketing Communications Graduate Programs. Maddy loves to spend her free time snowboarding, traveling and going to concerts!

Marcom Today

Marketing Communications Today is a collection of resources for marketing communications professionals filled with industry research, marketing trends, and career information about integrated marketing and data-driven communications. Learn industry insights through the Marketing Communications Today blog, podcast, as well as Integrate Online.

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