Content Marketing | Marketing Communications

Top Three Course Takeaways

Learning how to be strategic about content marketing.
Learning how to measure your content marketing plan.
Learning how to implement it in their work.

Course Topics

Getting Started
How Content Marketing Works, Putting a Team Together and Planning Your Strategy
The Right Mindset to Succeed in Content Marketing
How to Effectively Monetize Content Marketing
Studying Your Niche and Target Audience and the Role of Promotion for Better Content Marketing
Content Marketing Plan for Measuring Successful Strategies and Writing and Posting Great Content
Mistakes to Avoid in Content Marketing and the Future of Technology

WORKLOAD: (8-10 hours per week)

This course explores the role of content in the evolving modern integrated marketing communications landscape. Students learn how to establish a content marketing plan and the steps necessary to achieve implementation.

Course Learning Outcomes:

Apply different types of content generation to new and traditional marketing channels.
Identify when to use content marketing vs. traditional marketing strategies and tactics.
Identify what skills and talents are required to create an effective content marketing team.
Comprehend the full content marketing cycle from planning and strategizing to measurement and optimization.
Develop a comprehensive content marketing plan for a brand or company.

View Full IMC Course Listing

Content Marketing Instructors

Directory
Kristin Meeks Owner at WV Social Media Consultants		krmeeks@mix.wvu.edu		Read More: Meeks
Kathryn Wilson Over 25 years of experience in the healthcare industry		kwilso27@mix.wvu.edu		Read More: Wilson