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The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

Healthcare Communications

The four-course Healthcare Communications graduate certificate prepares you for data-minded careers within the healthcare industry. An ever-changing and competitive industry, the healthcare field needs effective communicators to develop healthcare communication campaigns using integrated marketing strategies.

The Healthcare Communications Graduate Certificate includes four completely online courses at a rate of $2,250 per course. You may transition into the full online Integrated Marketing Communications master's degree program at any time during your graduate certificate enrollment. Credits you have earned will count toward the 10-course master's program.

Healthcare Communications Courses

The Healthcare Communications courses prepare you to:

  • Effectively develop healthcare communication campaign plans using an integrated marketing communications strategy
  • Recognize how AR/VR can be used in IMC campaigns to enhance the user experience
  • Develop strategies and learn tactics and techniques that relate to the use of AR/VR within a healthcare marketing communications campaign
  • Recognize how to brand, build credibility, and effectively manage public relations efforts
  • Plan content to utilize in web and social media assets: i.e. b/vlogging, video newsletters, short video for social media site production, podcasts, etc. for public education, advocacy and/or corporate purposes
  • Demonstrate the benefit of cause marketing strategies for corporations, nonprofits, and consumers
  • Identify the latest ethical considerations and federal guidelines associated with digital and social media marketing activities within the healthcare space
  • Identify target audiences and understand behavior change theories as they relate to healthcare marketing communications campaign planning for these audiences
  • Evaluate ROI for healthcare communication activities and public interest communication plans

You should pursue Healthcare Communications if...

You're interested in:

  • Understanding the legal and ethical issues in healthcare communications
  • Exploring the role of content in the modern healthcare industry
  • Developing a cause marketing campaign strategy
  • Website and social media marketing for the healthcare industry

Your dream job title is:

  • Community Outreach Manager
  • Healthcare Comm Specialist
  • Director of Marketing
  • Marketing Manager
  • Content Strategist
  • Communications Specialist
  • Director of Corporate Sponsorships
  • Director of Corporate Communications
  • Director of Strategic Communication
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