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Data Marketing Communications

In addition to the full master's degree in Data Marketing Communications, WVU offers a four-course graduate certificate that prepares you for a career that uses data as part of a greater integrated marketing communications strategy. Learn to use a data-driven approach to bridge the gap between communicators and data scientists and implement and refine strategic marketing communications activities.

The Data Marketing Communications Graduate Certificate includes four completely online courses at a rate of $2,250 per course. You may transition into the full online Data or Integrated Marketing Communications master's degree program at any time during your graduate certificate enrollment. Credits you have earned will count toward the 10-course master's program.

Data Marketing Communications Courses

The Data Marketing Communications courses prepare you to:

  • Explain the basic principles of marketing, media, and digital analytics
  • Describe how marketers use current analytic methods such as segmentation, profiling, and RFM to deliver ROI for their clients
  • Define the programmatic ecosystem and the resources required to execute programmatic buying
  • Distinguish between the different types of primary and secondary data available to marketers from response data, to compiled and crowdsourced data
  • Design campaign tracking methods and dashboards to assess and improve effectiveness during the marketing communications campaign and communicate with key stakeholders
  • Compare B2B and B2C data requirements and available data modules for targeting, segmentation, and account based marketing
  • Discover how metrics and analysis inform business decision making
  • Identify key performance indicators from a variety of metrics to track the results of a marketing communications campaign

You should pursue Data Marketing Communications if...

You're interested in:

  • Marketing from a data-driven perspective
  • Learning the basic principles of media and digital analytics
  • Understanding customer analysis, profiling and targeting
  • Segmenting audience strategies

Your dream job title is:

  • Chief Experience Manager
  • Digital Advertising Manager
  • Digital or SEO Strategist
  • Digital Production Manager
  • New Technology Specialist
  • Innovation Manager
  • Marketing Technologist
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