Top Three Course Takeaways
Course Topics
- Getting Started: Defining Digital Content Creation and Tools
- Brand Partnership Strategy
- Buyer Persona Creation
- Launch Strategy
- Digital Content Creation
- Tools and Platforms for Creating and Distributing Digital Content
- Storytelling
WORKLOAD: (8-10 hours per week)
This course will provide the skills and knowledge necessary
to create strategic digital content that effectively engages your audience and
boosts brand visibility. Students will explore and learn how to use the latest
trends in digital marketing to develop strategies centered around a content
piece for a brand partnership that aligns with current integrated marketing
communications.
In this course, you will complete the following industry certification:
Canva Design School: Graphic Design Essentials CertificationCourse Learning Outcomes:
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Recognize the pivotal role of content creation within digital marketing.
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Explore how different content types can engage audiences across various platforms.
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Create content that stands out in the digital world by combining writing, design, and production skills.
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Use the innovative tools and software that facilitate content creation.
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Evaluate effective distribution techniques to maximize the reach and impact of your content.
