Introduction to Digital Marketing Communications
In this Digital introductory course, students explore the fundamentals of digital media and the latest methods for collecting, creating and disseminating persuasive messages through digital media channels. (Must be completed in student's first semester)
Read More: Introduction to Digital Marketing CommunicationsAI in Digital Marketing Communications
This course examines the transformative role of artificial intelligence in the workplace. As early adopters and AI champions, marketing professionals are at the forefront of innovation, driving strategic advancements for their organizations and clients.
Read More: AI in Digital Marketing CommunicationsContent Creation for Digital Marketing
This course will provide the skills and knowledge necessary to create strategic digital content that effectively engages your audience and boosts brand visibility.
Read More: Content Creation for Digital MarketingCustomer Engagement Ethics and Strategy
Examine contemporary content strategies for engaging customers through the channels and at the times they prefer. Facilitate customer journeys that provide seamless user experience and path to purchase utilizing omnichannel marketing strategies.
Read More: Customer Engagement Ethics and StrategyInfluencer Marketing
This course explores the role of influencer marketing and how best to leverage individual tastemakers to fulfill marketing objectives.
Read More: Influencer MarketingMobile Marketing
Create real-life mobile campaigns in the ever-changing wireless industry, discuss keys to establishing a competitive advantage, and examine emerging trends that impact strategic marketing communications planning.
Read More: Mobile MarketingPersonal Branding and Digital Portfolio
This course explores the importance of brand identity, positioning, communication, and management across various platforms, particularly in the realm of social media and public relations.
Read More: Personal Branding and Digital PortfolioSocial Media and Marketing
Examine the latest strategies for monitoring and engaging consumers in social media from a marketing perspective. Explore popular platforms that brands use to connect with, engage and analyze target audiences. (Includes two Meltwater certifications)
Read More: Social Media and MarketingWeb Metrics and SEO
Examine how marketers strategically gather online information to measure traffic, engagement and potential impact on ROI. Explore search engine optimization (SEO) and social media optimization (SMO) strategies used to build a presence for clients.
Read More: Web Metrics and SEODigital Marketing Communication Campaigns
This course is the capstone experience for the digital marketing communications master's degree program.
Read More: Digital Marketing Communication Campaigns