Digital Marketing Communication Campaigns | Marketing Communications

Top Three Course Takeaways

Understand the fundamental trends shaping marketing and new frameworks in shift to digital marketing.
Apply knowledge and skills in previous courses to a complete digital marketing communications campaign.
Earn Hootsuite Social Media Platform and Social Marketing Certifications.

Course Topics

Background: Get To Know Your Client
Situation Analysis: Explain Where Your Client Is Now
Objectives: Determine Where Your Client Wants To Be
Strategy: Decide What Your Client Needs To Do To Get There
Tactics: Choose What Your Client Should Use To Get There
Actions: Create And Schedule What Your Client Will Use
Evaluation: Select Measures To Monitor Client Success
Finalize Your Client’s Plan

WORKLOAD: (10-15 hours per week)

In this course, you will complete the following industry certification:

Hootsuite Social Media Platform Certification
Hootsuite Social Marketing Certification

This course is the capstone experience for the digital marketing communications master's degree program. Students develop a creative, innovative, and complete digital campaign for a selected organization. This course must be completed in a student's final academic term.

Course Learning Outcomes:

Define the digital marketing communications strategic process.
Establish clear objectives relevant to business marketing and digital marketing problems.
Identify and apply digital marketing strategies and tactics to meet marketing objectives.
Develop an evaluation plan to measure digital marketing communication effectiveness.
Design a strategic digital marketing plan that includes a variety of strategies and tactics.

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Digital Campaigns Instructors

Directory
Keith Quesenberry Associate Professor of Marketing at Messiah University		kquesen1@mix.wvu.edu		Read More: Quesenberry