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The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

Marketing Communications
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Keith Quesenberry

Associate Professor of Marketing at Messiah University
Teaches Introduction to Digital Marketing Communications and Digital Marketing Communications Campaigns

Keith Quesenberry

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Keith A. Quesenberry spent nearly 20 years as an associate creative director and copywriter for advertising agencies such as BBDO and Arnold Worldwide, and working with clients spanning from startups to Fortune 500 companies. Quesenberry is also the author of “Social Media Strategy: Marketing and Advertising in the Consumer Revolution” now in its third edition with Roman and Littlefield publishers. 

Quesenberry is now associate professor of marketing at Messiah and has taught social media marketing, digital marketing, and advertising at Johns Hopkins University, Temple University and West Virginia University. 

His social media campaigns have received industry recognition, including a Public Relations Society of America (PRSA) Bronze Anvil and an OMMA Award. Now he is a contributing author for Harvard Business Review and Entrepreneur. He is also a published scholar, with his research being featured in the Journal of Interactive Marketing, Journal of Current Issues & Research in Advertising, Journal of Marketing Theory and Practice,  International Journal of Integrated Marketing and Communication,  Journal of Advertising Education,  Journalism and Mass Communications Educator,  Journal of Biblical Issues in Business,  Advertising Age Research Reports and at the American Marketing Association (AMA) annual conference. He has been quoted in publications such as the  Harvard Business Review, New York Times, Entrepreneur, Time, Huffington Post, The New Yorker, International Business Times, MSNBC, Daily Mail, Fox Business, and Forbes . 

Quesenberry holds a Master of Science in integrated marketing communication from West Virginia University, a C.P.S. in advertising copy writing from the Portfolio Center (Mami Ad School), and a Bachelor of Arts in advertising and journalism from Temple University. Quesenberry’s professional affiliations include the American Marketing Association (AMA) and the American Academy of Advertising (AAA). He has also served on the executive committee of the Advertising Division of the Association for Education in Journalism and Mass Communication (AEJMC).

Professor Quesenberry has been very helpful and supportive during this session. He always provides feedback and valuable comments to our discussions as well as to our writing assignment. As an international student, I felt comfortable participating in the class discussions and Professor Quesenberry provided me with constructive feedback and professional guidance whether on my discussion participation or in my writing assignments. I would definitely take another class with him.

Professor Quesenberry did an excellent job of interacting with his students discussion on the discussion board. He is quick to post a response to his students' posts, and is great at asking thought probing questions and then following up with a response when the student answers.

Professor Quesenberry responded in a timely manner to each of my discussion posts with thought–provoking questions. Every response back, he usually responded again to make it seem like more of a conversation.