Top Three Course Takeaways
- Understand the fundamental trends shaping marketing and new frameworks in shift to digital marketing.
- Apply knowledge and skills in previous courses to a complete digital marketing communications campaign.
- Earn Hootsuite Social Media Platform and Social Marketing Certifications.
Course Topics
- Background: Get To Know Your Client
- Situation Analysis: Explain Where Your Client Is Now
- Objectives: Determine Where Your Client Wants To Be
- Strategy: Decide What Your Client Needs To Do To Get There
- Tactics: Choose What Your Client Should Use To Get There
- Actions: Create And Schedule What Your Client Will Use
- Evaluation: Select Measures To Monitor Client Success
- Finalize Your Client’s Plan
WORKLOAD: (10-15 hours per week)
Hootsuite Social Marketing Certification
This course is the capstone experience for the digital marketing communications master's degree program. Students develop a creative, innovative, and complete digital campaign for a selected organization. This course must be completed in a student's final academic term.
Course Learning Outcomes:
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Define the digital marketing communications strategic process.
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Establish clear objectives relevant to business marketing and digital marketing problems.
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Identify and apply digital marketing strategies and tactics to meet marketing objectives.
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Develop an evaluation plan to measure digital marketing communication effectiveness.
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Design a strategic digital marketing plan that includes a variety of strategies and tactics.
