Skip to main content
Marketing Communications
Apply Request Info

Podcast Production & Promotion

IMC 551

This course is offered in:

M.S. Integrated Marketing Communications
M.S. Digital Marketing Communications

Top Three Course Takeaways

  1. Learn multi-track production.
  2. Create benchmark content for your podcast show.
  3. Create a fully produced podcast.

Course Topics

  • Let’s Make a Podcast
  • Content and Multitrack Production
  • What is a Target Audience?
  • Presenting your Podcast Idea
  • Interviews and Imaging
  • Social Media and Your Podcast
  • It’s Time to Produce a Full Episode & Jobs in Podcasting

WORKLOAD:   (8-10 hours per week)

This course will focus on the essential skills for podcast production and promotion. Students will learn how to record, edit, and publish a professional podcast.

Course Learning Outcomes:

  • Identify the elements required to produce a successful podcast.
  • Examine successful techniques for marketing podcasts through analysis of audience statistics and demographics.
  • Evaluate the different structural formats of narrative podcasting and when to implement each to achieve marketing goals.
  • Demonstrate an understanding of audio storytelling, recognizing the podcast medium as an engaging vehicle for storytelling.
  • Produce a professional podcast episode and design a distribution and promotion plan.

View Full IMC Course Listing   View Full Digital Course Listing

Staudt headshot
Matthew Staudt Vice President of Podcast Programming at iHeartRadio
mas00059@mix.wvu.edu Read More