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The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

Podcast Production & Promotion

IMC 551

Top Three Course Takeaways

  1. Learn multi-track production.
  2. Create benchmark content for your podcast show.
  3. Create a fully produced podcast.

Course Topics

  • Let’s Make a Podcast
  • Content and Multitrack Production
  • What is a Target Audience?
  • Presenting your Podcast Idea
  • Interviews and Imaging
  • Social Media and Your Podcast
  • It’s Time to Produce a Full Episode & Jobs in Podcasting

WORKLOAD:   (8-10 hours per week)

This course will focus on the essential skills for podcast production and promotion. Students will learn how to record, edit, and publish a professional podcast.

Course Learning Outcomes:

  • Identify the elements required to produce a successful podcast.
  • Examine successful techniques for marketing podcasts through analysis of audience statistics and demographics.
  • Evaluate the different structural formats of narrative podcasting and when to implement each to achieve marketing goals.
  • Demonstrate an understanding of audio storytelling, recognizing the podcast medium as an engaging vehicle for storytelling.
  • Produce a professional podcast episode and design a distribution and promotion plan.

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Directory Headline

Staudt headshot
Matthew Staudt Vice President of Podcast Programming at iHeartRadio Read More: Staudt