As an IMC graduate student, you'll take five required courses.
Choose two of the following Specialty Courses.
This course explores the creative process and how it influences integrated marketing communications strategy. Students employ techniques to refine their own creativity to empower them to actively participate in the design aspects of IMC campaign planning.Read More: Creative Strategy and Execution
Choose three from more than 25 elective course choices. Elective course scheduling and offerings are subject to change.
Focus on the creative aspects of executing an IMC strategy, including visual branding, verbal branding, creative direction, and art direction. Students conceive, develop, express and execute a coherent visual identity using a comprehensive strategy.Read More: Advanced Creative Concepts
Examine how brands are using transformational AR and VR platforms to expand customer interaction and build brand affinity. Explore how brands have effectively combined these technologies as part of a larger marketing communications approach.Read More: Augmented Reality and Virtual Reality in IMC
Explore strategies and tactics that help brands compete within the marketplace including disruption and disruptive technologies, changing consumer demands, internal and external pressures from startups, talent erosion and changing market dynamics.Read More: Brand Evolution Strategy
Examine the practical application of DEI and belonging in IMC. Explore the impact of brand strategy focused to the diverse consumer, as well as the ethics and corporate social responsibility of marketing communicators when engaging diverse audiences.Read More: Diversity and Inclusion in IMC
Explore implications for executive messaging in terms of an organization's media relations, crisis communication strategy and social media.Read More: Executive Communications and Leadership
Explore the role of influencer marketing and how to leverage individual tastemakers to fulfill marketing objectives. Identify, qualify and amplify the efforts of various influencer types available to marketers, and set accurate key performance indicators.Read More: Influencer Marketing
Examine the latest strategies for monitoring and engaging consumers in social media from a marketing perspective. Explore popular platforms that brands use to connect with, engage and analyze target audiences. (Includes two Meltwater certifications)Read More: Social Media and Marketing