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The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

Marketing Communications
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Digital Storytelling

IMC 534

This course is required in:

M.S. Digital Marketing Communications
Creative Strategy Specialization (M.S. IMC) and Creative Strategy Graduate Certificate
Digital and Social Media Specialization (M.S. IMC) and Digital and Social Media Graduate Certificate

And offered in:

M.S. Integrated Marketing Communications

Top Three Course Takeaways

  1. What storytelling means in a modern, digital centric world.
  2. How to leverage storytelling to connect with different audiences.
  3. How to develop a compelling, creative brand idea (pitch).

Course Topics

  • People Need Stories
  • Growing the Story
  • Why Brands Need Stories
  • Eliciting Emotion and Refining the Pitch
  • Concepting and Scripting
  • Expanding the Story
  • The Next Chapter

WORKLOAD:   (8-10 hours per week)

In this course, you will complete the following industry certification:
HubSpot Content Marketing Certification

This course explores advanced thinking and strategies for concepting, developing and promoting digital content used in product marketing and is anchored in brand storytelling. Students create visual content (static & motion) that reaches targeted audiences across various channels.

Course Learning Outcomes:

  • Articulate the importance of focused storytelling in modern, digital brand marketing efforts.
  • Analyze the similarities and differences between static and motion storytelling approaches.
  • Distinguish strategies that can be used to uncover new ideas and connect with different audiences.
  • Assess the best tools and techniques to use in promoting a digital brand story.
  • Develop a compelling digital brand story pitch.

View Full IMC Course Listing   View Full Digital Course Listing


Digital Storytelling Instructors

Hoot headshot
Justin Hoot Director, Client Services at Someoddpilot
jhoot@mix.wvu.edu Read More
Meisner headshot
Tod Meisner Sr Public Affairs Analyst - State Farm
tmm00012@mix.wvu.edu Read More
Nasser headshot
Jad-Évangelo Nasser Multicultural Strategist, Educator and Storyteller
jn00026@mix.wvu.edu Read More
Pérez headshot
Hugo Pérez Chief Marketing Officer at ZENB US
hperez@mix.wvu.edu Read More