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The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

Digital and Social Media

The Digital and Social Media specialization is an area of emphasis in the full IMC degree program that prepares you for careers that use digital and social media as part of a greater integrated marketing communications strategy. From social media best practices to search engine optimization, from web metrics to developing a broader digital ad strategy, this AOE equips students with the skills needed to thrive as digital and social media specialists.
The Digital and Social Media Specialization consists of four courses; three of these fulfill the elective requirements and the final course is additional to your degree requirements. So, an IMC degree with a specialization requires 11 courses, 33 credits, and adds $2,250 to the total cost of the degree.

Digital and Social Media Courses

The Digital and Social Media courses prepare you to:

  • Identify, incorporate, and implement digital and social media marketing tactics in an integrated marketing communications strategy
  • Define legal and ethical considerations and federal guidelines associated with digital and social media marketing activities
  • Evaluate ROI for digital and social media marketing plans
  • Plan digital content to utilize on social media sites: i.e. vlogging, video newsletters, short video for social media site production, podcasts, etc
  • Interpret key social media metrics and demonstrate knowledge in tracking social media sites and learn to utilize web analytics tools and SEO in campaign assessment
  • Develop a comprehensive social media marketing comm plan
  • Develop digital content relevant to the target audience for owned, earned, and paid digital and social media channels

You should pursue Digital and Social Media if...

You're interested in:

  • Developing digital and social media strategies
  • Evaluating ROI for digital and social media marketing plans
  • Understanding the digital consumer
  • Grasping the deep connection between storytelling and marketing

Your dream job title is:

  • Director of Digital Marketing
  • Digital Content Manager
  • Digital Advertising Manager
  • Digital Production Manager
  • Social Media Manager
  • SEO Specialist
  • Paid Search Specialist
  • Social Media Strategist
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