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The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.


IMC specializations allow you to gain marketing communications expertise within a specific industry area. With just one additional elective requirement, you'll fill a knowledge gap in your company or move into an area of interest to you.

IMC Specialization Options

Adding an Area of Emphasis to the fully online M.S. Integrated Marketing Communications program adds one course to the 10-course requirements. The other three courses fulfill IMC electives.

Creative Strategy

Whether you love content creation, visual art or both, the Creative Strategy specialization helps you develop the skills needed to deliver great content to a variety of consumers.

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Data Marketing Communications

Use a data-driven approach to bridge the gap between communicators and data scientists and be equipped to implement and refine strategic marketing communications activities.

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Digital and Social Media

From social media best practices to search engine optimization, from web metrics to developing a broader digital ad strategy, this AOE equips students with the skills needed to thrive as digital and social media specialists.

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Healthcare Communications

An ever-changing and competitive industry, the healthcare field needs effective communicators to develop healthcare communication campaigns using integrated marketing strategies.

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Higher Education Marketing

Utilize integrated marketing communications strategies for student recruitment and institutional branding initiatives.

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Public Relations Leadership

Students are exposed to coursework that provides practical knowledge, data-minded analysis and hands-on experience in both client- and agency-related public relations.

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Let's Chat

We're here for you every step of the way ... we'll answer your questions, help with your applications for graduate school and financial support, schedule your classes, provide tech support, welcome you for graduation and keep in touch once you cross the finish line.

At the Office

Marketing Communications Online Programs
WVU Reed College of Media Innovation Center
62 Morrill Way, Fl 4
Morgantown, WV 26506

By Phone

(304) 293-6278

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