The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.
IMC specializations allow you to gain marketing communications expertise within a specific industry area. With just one additional elective requirement, you'll fill a knowledge gap in your company or move into an area of interest to you.
Adding an Area of Emphasis to the fully online M.S. Integrated Marketing Communications program adds one course to the 10-course requirements. The other three courses fulfill IMC electives.
Whether you love content creation, visual art or both, the Creative Strategy specialization helps you develop the skills needed to deliver great content to a variety of consumers.
Read More: Creative StrategyUse a data-driven approach to bridge the gap between communicators and data scientists and be equipped to implement and refine strategic marketing communications activities.
Read More: Data Marketing CommunicationsFrom social media best practices to search engine optimization, from web metrics to developing a broader digital ad strategy, this AOE equips students with the skills needed to thrive as digital and social media specialists.
Read More: Digital and Social MediaAn ever-changing and competitive industry, the healthcare field needs effective communicators to develop healthcare communication campaigns using integrated marketing strategies.
Read More: Healthcare CommunicationsUtilize integrated marketing communications strategies for student recruitment and institutional branding initiatives.
Read More: Higher Education MarketingStudents are exposed to coursework that provides practical knowledge, data-minded analysis and hands-on experience in both client- and agency-related public relations.
Read More: Public Relations LeadershipWe're here for you every step of the way ... we'll answer your questions, help with your applications for graduate school and financial support, schedule your classes, provide tech support, welcome you for graduation and keep in touch once you cross the finish line.
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