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Creative Strategy

The Creative Strategy specialization prepares you for careers that focus on the creative aspects of integrated marketing communications planning and execution. Whether you love content creation, visual art or both, the Creative Strategy specialization helps you develop the skills needed to deliver great content to a variety of consumers.

The Creative Strategy Specialization consists of four courses; three of these fulfill the elective requirements and the final course is additional to your degree requirements. So, an IMC degree with a specialization requires 11 courses, 33 credits, and adds $2,250 to the total cost of the degree.

Creative Strategy Courses

The Creative Strategy courses prepare you to:

  • Design marketing and communications branding to create a visual identification for an IMC brand strategy
  • Explore branding in terms of mission, voice, color psychology and visual identity
  • Research, analyze and recommend appropriate media from a selection of print, digital and social media vehicles used by contemporary publishers for content delivery and brand marketing
  • Conceive, develop and express complex visual ideas and concepts, translating them into a coherent visual identity that builds a brand and reinforces its marketing objectives
  • Explore how the role of content is evolving in the modern marketing landscape and how to apply different types of content generation to new and traditional marketing channels
  • Create storyboards for content development and develop script writing techniques for production and understand how color, layout, and typography can be used to create a compelling visual message and brand
  • Convey and learn to express complex visual ideas and concepts
  • Apply professional creative direction and art direction techniques across print, digital and social media

You should pursue Creative Strategy if...

You're interested in:

  • Creating visual marketing strategies
  • Developing compelling marketing content
  • Outlining visual and verbal branding guidelines
  • Storytelling in a digital format

Your dream job title is:

  • Director of Creative Design
  • Creative Marketing Director
  • Art Director
  • Creative Services Manager
  • Marketing Manager
  • Digital Content Manager
  • Graphic Designer
  • Branding Strategist
  • Media Coordinator
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