Value

Salary

Will I make enough to support my lifestyle and pay my bills?

On average, those working in Digital or Integrated Marketing Communications have an annual salary of  $63,920. Several professions in this industry have the opportunity to earn more than  $100,000 annually.

Career Prospects

Can I see myself doing the jobs this major leads to?

Integrated Marketing Communications is a versatile degree that allows grads to work in nearly any industry, sector or field. Here are some of the job titles you can hold with an IMC degree:

• Marketing Communications Manager
• Account Executive
• Sales and Marketing Manager
• Public Relations Manager
• Brand Manager
• Account Supervisor

In addition, IMC roles can be fulfilled remotely. In fact, the marketing communications industry is one of the top leaders in remote work as many agencies and firms have learned to evolve and adapt.

Job Locations

Will I have to move to find work? If so, where?

Industry Growth

What happens 5, 10 or 20 years from now?

This industry is expected to grow between 10% and 14% by 2030 which is as fast as average and faster than average. Source: Bureau of Labor Statistics

Job Satisfaction

Are marcom professionals happy with their jobs? What is the work-life balance?

Working in Marketing Communications offers upward mobility and the flexibility of a work-life balance, but this is an industry that involves many responsibilities and complexities.

Education Credentials

How important is a master's degree in this industry?

Because this is a growing and competitive industry, 53% of those working in Integrated Marketing Communications have a Master’s Degree.  Source: Stepping Blocks