The Creative Strategy Specialization consists of four courses; three of these fulfill the elective requirements and the final course is additional to your degree requirements. So, an IMC degree with a specialization requires 11 courses, 33 credits, and adds $2,460 to the total cost of the degree.
Public Relations Leadership Courses
Applied Public Relations
This course provides practical knowledge and hands-on experience in public relations from both the client and agency perspective. Students develop and produce PR tools and tactics including press releases, public service announcements, crisis communication plans, speeches, newsletters, and special events for a chosen client.
Apply theory and case study analysis to gain the expertise and confidence required to maneuver through myriad potential crisis situations that today’s organizations and individuals encounter.
Internal Brand Communication
This course addresses the important roles that internal communications and branding play in a company’s successful operation by examining internal communications strategies and implementation, the use of consistent messaging and company-to-employee crisis communication.
Executive Communications and Leadership
Examine the changing strategic position of communications within modern businesses and organizations, the importance of communications as a component of executive leadership, and the new imperative that communications deliver measurable results tied to business and organizational goals and objectives.
The PR Leadership courses prepare you to:
- Utilize market research and data analysis to plan PR activities and improve PR effectiveness
- Incorporate crisis and internal communication planning into IMC campaign strategy
- Develop a comprehensive organizational public relations plan to support C-suite thought leadership and business objectives
- Learn to anticipate and differentiate among different types of crisis and how to communicate effectively about them to both internal and external stakeholders/audiences
- Explain digital and social media effectiveness as it relates to reputation management and persuasion and learn how to manage negative opinions and feedback online
- Define the role of public relations in executive leadership, including methods to analyze an organization, identify and develop favorable messages to persuade a variety of internal and external publics, and disseminate messaging through available digital, social and traditional media
- Plan and develop content, including research briefs, SWOT analyses, speech writing, account pitches, and media relations materials
You should pursue PR Leadership if...
You're interested in:
- Brand awareness and management
- Digital and social messaging for PR
- Leadership skills for the PR field
- Managing conflict resolution
Your dream job title is:
- CEO of a PR Agency
- Director of Media Relations
- Communications Director
- PR Director
- Media Director
- Development Officer
- Executive Comm Manager
- Corporate Comm Specialist
- Marketing Comm Manager
- PR Specialist