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The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

Healthcare Communications

The Healthcare Communications specialization is an area of emphasis in the full IMC degree program that prepares you for data-minded careers within the healthcare industry. An ever-changing and competitive industry, the healthcare field needs effective communicators to develop healthcare communication campaigns using integrated marketing strategies.
The Creative Strategy Specialization consists of four courses; three of these fulfill the elective requirements and the final course is additional to your degree requirements. So, an IMC degree with a specialization requires 11 courses, 33 credits, and adds $2,250 to the total cost of the degree.

Healthcare Communications Courses

The Healthcare Communications courses prepare you to:

  • Effectively develop healthcare communication campaign plans using an integrated marketing communications strategy
  • Recognize how AR/VR can be used in IMC campaigns to enhance the user experience
  • Develop strategies and learn tactics and techniques that relate to the use of AR/VR within a healthcare marketing communications campaign
  • Recognize how to brand, build credibility, and effectively manage public relations efforts
  • Plan content to utilize in web and social media assets: i.e. b/vlogging, video newsletters, short video for social media site production, podcasts, etc. for public education, advocacy and/or corporate purposes
  • Demonstrate the benefit of cause marketing strategies for corporations, nonprofits, and consumers
  • Identify the latest ethical considerations and federal guidelines associated with digital and social media marketing activities within the healthcare space
  • Identify target audiences and understand behavior change theories as they relate to healthcare marketing communications campaign planning for these audiences
  • Evaluate ROI for healthcare communication activities and public interest communication plans

You should pursue Healthcare Communications if...

You're interested in:

  • Understanding the legal and ethical issues in healthcare communications
  • Exploring the role of content in the modern healthcare industry
  • Developing a cause marketing campaign strategy
  • Website and social media marketing for the healthcare industry

Your dream job title is:

  • Community Outreach Manager
  • Healthcare Comm Specialist
  • Director of Marketing
  • Marketing Manager
  • Content Strategist
  • Communications Specialist
  • Director of Corporate Sponsorships
  • Director of Corporate Communications
  • Director of Strategic Communication
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