Skip to main content

The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

Higher Education Marketing

The Higher Education Marketing specialization is an area of emphasis in the full IMC degree program that prepares you for careers utilizing integrated marketing communications strategies for student recruitment and institutional branding initiatives. This specialization equips students with the skills and knowledge needed to develop strong integrated marketing communications campaigns that are rooted in data and analysis.

The Higher Education Marketing Specialization consists of four courses; three of these fulfill the elective requirements and the final course is additional to your degree requirements. So, an IMC degree with a specialization requires 11 courses, 33 credits, and adds $2,250 to the total cost of the degree.

Higher Education Marketing Courses

The Higher Education Marketing courses prepare you to:

  • Demonstrate how to target specific markets through social media campaigns
  • Define ethical marketing in a multicultural society and create a strong multicultural IMC campaign
  • Define federal guidelines associated with social media channels and networks
  • Research target markets, and gain an understanding of cross cultural marketing communications to develop branding strategies that speak to consumers from around the world
  • Develop a comprehensive social media IMC campaign for higher education, estimate ROI for social media and explain how to track social media metrics
  • Recognize strategies involved with creating strong content for marketing and develop content for higher education IMC campaigns
  • Describe how to utilize technology in content creation
  • Define the difference between owned, earned and paid media and demonstrate how to write for each

You should pursue Higher Education Marketing if...

You're interested in:

  • Marketing content and strategies for higher education
  • Enrollment management and marketing
  • Student recruitment and engagement tactics
  • Branding and social media for higher education

Your dream job title is:

  • VP of Enrollment Marketing
  • Director of Student Recruitment
  • Communications Director
  • Director of Enrollment
  • Director of Marketing
  • Social Media Marketing Manager
  • Marketing Manager
  • Media Relations and Content Specialist
  • Digital Content Manager
  • Publications Director
  • Content Strategist
Request More Information Schedule a Time to Chat