Web Metrics and SEO | Marketing Communications

Top Three Course Takeaways

How SEO, social media and web analytics facilitate and support each other.
How Social Media impacts SEO directly and indirectly.
How to use web analytics and Google Tag Manager to facilitate SEO.

Course Topics

Exploring Google Analytics View Settings and Advanced Features
Social Media Analytics and Advertising Channels
SEO/On-page Optimization and Technical SEO
Content Management for SEO/Keyword Research
SEO/Off-Page Optimization/Competition

WORKLOAD: (8-10 hours per week)

In this course, you will complete the following industry certification:

Google Analytics 4
SEMrush Certification

This course examines how marketers strategically gather online information to measure traffic, engagement and potential impact on ROI. Students explore search engine optimization (SEO) and social media optimization (SMO) strategies used to build a presence for clients.

Course Learning Outcomes:

Identify and apply the basic principles of web metrics/analytics and SEO.
Show how quantitative information gathered from the web can be used by marketers.
Explain how marketers use current web analytics tools and SEO to deliver ROI for their clients.
Discuss the strength and weaknesses of social channels as advertising mediums.
Use SEO tools to measure the impact of actions taken on improving SEO.

View Full IMC Course Listing View Full Digital Course Listing

Web Metrics and SEO Instructors

Directory
JoAnn Catherine Burnett Instructor and Web Marketing Consultant		jburnet1@mix.wvu.edu		Read More: Burnett
Joe Gura Director of Global Partner Enablement and Customer Events at Microsoft		jagura@mix.wvu.edu		Read More: Gura