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Crisis Communication

IMC 531

This course is offered in:

M.S. Integrated Marketing Communications

And required in:

PR Leadership Specialization (M.S. IMC) and PR Leadership Graduate Certificate

Top Three Course Takeaways

  1. Understand crisis planning and preparation measures.
  2. Assess the appropriateness of a crisis response.
  3. Evaluate the information needs and resources of a crisis situation.

Course Topics

  • Crisis Communications Overview
  • Crisis Communication as Management
  • Engagement and Social Media
  • Crisis Preparation
  • Crisis Recognition
  • Crisis Response
  • Legal Issues in Crisis Communication

WORKLOAD:   (8-10 hours per week)

This course examines how integrated marketing communications professionals address crises, both proactively and reactively. Students explore case studies and current events to prepare them to respond to the myriad of potential crisis situations that today's organizations and individuals encounter.

Course Learning Outcomes:

  • Apply crisis prevention strategies to different situations in various industries.
  • Evaluate the information needs and resources of a crisis situation.
  • Differentiate between different types of crises and assess the appropriateness of a crisis response.
  • Identify the appropriate media channels to use in different stages of crisis communications and reputation management.
  • Create a crisis communication plan for an organization.

View Full IMC Course Listing

Davenport headshot
Britt Davenport President and Chief Executive at Brand Urbanity
ddavenp1@mix.wvu.edu Read More
Naumann headshot
Karen Naumann Program Manager at U.S. Department of Homeland Security
kan00017@mix.wvu.edu Read More