Social Media and Marketing | Marketing Communications

Top Three Course Takeaways

What social media marketing is and how to utilize social media strategically for the industry.
How to create a social media marketing plan from start to finish.
How to strategically and creatively execute ideas for a social media marketing plan.

Course Topics

Introduction to Social Media
Building a Strategic Social Media Framework
Social Media Listening and Monitoring
Understanding the Social Media Channels
Paid, Earned, Shared and Owned Media
Measurement Metrics to Quantify Success
Ethics and Legal Implications: Truth, Trust and Transparency

WORKLOAD: (8-10 hours per week)

In this course, you will complete the following industry certification:

HubSpot Social Media Marketing Certification

This course examines the latest strategies for monitoring and engaging consumers in social media from a marketing perspective. Students explore popular platforms that brands use to connect with, engage and analyze target audiences.

Course Learning Outcomes:

Discover the difference between listening and monitoring on social media.
Demonstrate how consumers interact socially, via word-of-mouth, and how information spreads/diffuses over social networks.
Interpret how to evaluate the effectiveness and ROI of a social media plan using appropriate and informative metrics for tracking performance.
Analyze ethical and legal implications when integrating social media into marketing communications.
Develop a comprehensive social media marketing plan for a company or brand.

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Social Media and Marketing Instructors

Directory
Karen Freberg Associate Professor and Author	kafreberg@mix.wvu.edu	Read More: Freberg
Neal Stewart Chief Commercial Officer at Dan-O's Seasoning	nds0011@mix.wvu.edu	Read More: Stewart
Laura Wilson Senior Vice President in Social Media and Emerging Platforms Practice at Weber Shandwick	lew00031@mix.wvu.edu	Read More: Wilson