Laura Wilson

Senior Vice President in Social Media and Emerging Platforms Practice at Weber Shandwick

Teaches Social Media Marketing

lew00031@mix.wvu.edu

Laura Wilson is a senior vice president in the social media and emerging platforms practice in the Washington, DC office of Weber Shandwick. Wilson has 15 years of experience in the digital communications space with a track record for creating or improving successful integrated marketing communications programs for major brands like the U.S. Army, United States Postal Service, Boston Consulting Group, Hilton, and TIAA. Her expertise includes social media strategy, social executive thought leadership programs, social customer care and community management programs, influencer activations, content strategy and development, and social listening programs.

Before joining Weber Shandwick, Wilson was the senior director of Digital Engagement for Georgetown University. At Georgetown, she led the university’s social media and creative services teams including its award-winning first-person video documentary series Georgetown Stories which was featured by the American Marketing Association as “striking social media gold.” Other campaigns at Georgetown were featured on TODAY, ESPN, Good Morning America, and the Washington Post.

Before Georgetown, Wilson held in-house roles managing global social media programs for Hilton Hotels and Resorts, management consulting firm ICF, and SaaS company Cvent. Her diverse career journey includes experiences as a radio host for Clear Channel Communications and a cast member at Walt Disney World Resort in Orlando, Florida.

A frequent public speaker, Wilson has presented keynotes and workshops at marketing and communications conferences, corporate retreats and in university settings. Her recent keynotes include “Sparking Your Creative Vibe Shift: Maximizing Creativity through Better Human Led Inputs and AI Inspiration” and “From Feed to FYP: Crafting Culturally Relevant Stories that Work and Win” reflecting her ongoing commitment to exploring pertinent industry themes.

Wilson currently serves as an adjunct instructor in the Reed School of Media and Communications at West Virginia University and the Public Relations & Corporate Communications master’s program at Georgetown University's School of Continuing Studies.

Wilson holds a B.A. from Virginia Tech and is a double Hoya with a Master of Arts in Public Relations & Corporate Communications and an Executive Master’s in Global Strategic Communications from Georgetown. She also holds an MBA in Data Analysis from Longwood University.