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Higher Education Marketing

The four-course Higher Education Marketing graduate certificate prepares you for a career utilizing integrated marketing communications strategies for student recruitment and institutional branding initiatives. This specialization give you the skills and knowledge needed to develop strong integrated marketing communications campaigns that are rooted in data and analysis.

The Higher Education Marketing Graduate Certificate includes four completely online courses at a rate of $2,250 per course. You may transition into the full online Integrated Marketing Communications master's degree program at any time during your graduate certificate enrollment. Credits you have earned will count toward the 10-course master's program.

Higher Education Marketing Courses

The Higher Education Marketing courses prepare you to:

  • Demonstrate how to target specific markets through social media campaigns
  • Define ethical marketing in a multicultural society and create a strong multicultural IMC campaign
  • Define federal guidelines associated with social media channels and networks
  • Research target markets, and gain an understanding of cross cultural marketing communications to develop branding strategies that speak to consumers from around the world
  • Develop a comprehensive social media IMC campaign for higher education, estimate ROI for social media and explain how to track social media metrics
  • Recognize strategies involved with creating strong content for marketing and develop content for higher education IMC campaigns
  • Describe how to utilize technology in content creation
  • Define the difference between owned, earned and paid media and demonstrate how to write for each

You should pursue Higher Education Marketing if...

You're interested in:

  • Marketing content and strategies for higher education
  • Enrollment management and marketing
  • Student recruitment and engagement tactics
  • Branding and social media for higher education

Your dream job title is:

  • VP of Enrollment Marketing
  • Director of Student Recruitment
  • Communications Director
  • Director of Enrollment
  • Director of Marketing
  • Social Media Marketing Manager
  • Marketing Manager
  • Media Relations and Content Specialist
  • Digital Content Manager
  • Publications Director
  • Content Strategist
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