Mobile Marketing | Marketing Communications

Top Three Course Takeaways

Understand why a mobile-first approach to your marketing strategy is the single best strategy for success in today's business world.
Gain real life career experience in setting up a Facebook advertising campaign and creating a text message marketing project with an online messaging service.
Learn how to establish interim and penultimate key performance indicators (KPIs) and project break even points and profit potential for marketing campaigns.

Course Topics

Introduction and Advantages of Mobile Marketing
Mobile Optimized Websites
Messaging and Text Message Marketing
Social Media Marketing
Mobile Advertising
Mobile Apps
Mobile Commerce
The Future of Mobile and Final Project

WORKLOAD: (8-10 hours per week)

This course examines marketing communications tactics through mobile technologies. Students create real-life mobile campaigns in the ever-changing wireless industry, discuss keys to establishing a competitive advantage, and examine emerging trends that impact strategic marketing communications planning.

Course Learning Outcomes:

Identify and discuss key terminology and successful mobile marketing campaigns.
Show how effective mobile strategies drive website traffic, optimize conversions, create value and track performance.
Set up an effective mobile messaging and advertising campaign through hands-on learning with online vendors.
Discuss how to maximize the ROI of a mobile website and mobile app.
Project and measure the effectiveness of mobile campaigns by using interim and ultimate KPIs and goals.

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Mobile Marketing Instructors

Directory
Bob Bentz President of Purplegator and Advanced Telecom Services		rjb00012@mix.wvu.edu		Read More: Bentz
Amy Teller Marketing Strategist and Online Instructor		amy.teller@mail.wvu.edu		Read More: Teller