Brittany Murray, M.S. IMC ‘22, came to the IMC program to make the leap from her journalism background to her role in marketing communications. When Covid-19 hit and she was laid off she knew she had to make the most of her time in the program.
Brittany went full-time in the IMC program to immerse herself into the content, and she picked up two specializations — higher education marketing and digital and social media. Her favorite part of the program? Applying new concepts to things she was already familiar with in her previous role for a deeper understanding.
“There really is a science behind the strategy,” she said. “It was really interesting to learn more about that and to delve more into not just the writing component of communications but also the strategy and science behind it.”
After spending some time full-time in the IMC program, Brittany returned to work and saw the concepts she was learning play out in her role. People close to her, like her boyfriend, were looking to make similar career moves. After looking at some job postings and talking about the program, he enrolled after Brittany completed her first semester in the IMC program.
While Brittany loved learning the strategy behind her writing skills and taking courses like content marketing and web metrics and SEO, she also loved growing her network through the program both with peers and instructors.
“It's really interesting the different people and the different backgrounds that you get exposed to. You would think that doing an online program you wouldn't get to form relationships with your classmates, but that's really not the case,” she said. “Through the discussion posts and sometimes we would do group chats within our classes, and you get to learn a lot of different perspectives. Everyone has their own background that they bring to the class and it's really interesting to learn from your peers.”
It's really interesting the different people and the different backgrounds that you get exposed to... Everyone has their own background that they bring to the class and it's really interesting to learn from your peers. Brittany Murray