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The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

My Marcom Story: Patrick Long


Patrick Long, M.S. Data Marketing Communications 2023, was drawn to the program’s unique blend of data analysis and marketing expertise — a combination he believes is the future of the industry.

I chose the data portion of the program because I find it interesting to use information to make strategic marketing decisions and create a unique, personalized experience for people. I think there's a lot of future in data, and I think that is where the marketing industry is headed towards. Patrick Long

Long enjoyed his time in the program and the connections he made. He’s proud to have completed both is undergraduate and graduate degrees from WVU, noting “It’s been an incredible journey.”

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