Patrick Long, M.S. Data Marketing Communications 2023, was drawn to the program’s unique blend of data analysis and marketing expertise — a combination he believes is the future of the industry.
I chose the data portion of the program because I find it interesting to use information to make strategic marketing decisions and create a unique, personalized experience for people. I think there's a lot of future in data, and I think that is where the marketing industry is headed towards. Patrick Long
Long enjoyed his time in the program and the connections he made. He’s proud to have completed both is undergraduate and graduate degrees from WVU, noting “It’s been an incredible journey.”
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