Josh Wilson

Senior Vice President of Marketing for Whitefish Credit Union

Teaches Campaign Metrics and Assessments and Market Research and Analysis

jsw0022@mix.wvu.edu

Josh Wilson is an award-winning marketing professional with more than 10 years of experience in financial institutions and government. He is passionate about combining data-driven marketing strategies with authentic content to provide measurable success.

He currently serves as Senior Vice President of Marketing for Whitefish Credit Union, the largest credit union in Montana. Prior to that, he was Director of Advertising & Market Research for a regional financial institution based in Southern California. His positions have concentrated on crafting integrated multi-channel marketing campaigns with a focus on marketing attribution.

Wilson holds a master’s degree in Data Marketing Communications from West Virginia University and completed his undergraduate at Chapman University. Over the course of his career, he has held positions in marketing, finance, and government. His campaigns have received multiple awards, including the highest marketing honors from the Marketing Association of Credit Unions and the Credit Union National Association.

Wilson believes community engagement is essential to success. He has served on various volunteer boards, and he has also been elected to public office.

Meet Josh Wilson

Chapters:
0:00 Introduction
0:47 Why do you teach in the program?
1:48 How do you bring the real world into your online classes?
3:13 How do you engage with students?
4:26 Fun (surprise) question