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Mobile Marketing

IMC 529

Top Three Course Takeaways

  1. Understand why a mobile-first approach to your marketing strategy is the single best strategy for success in today's business world.
  2. Gain real life career experience in setting up a Facebook advertising campaign and creating a text message marketing project with an online messaging service.
  3. Learn how to establish interim and penultimate key performance indicators (KPIs) and project break even points and profit potential for marketing campaigns.

Course Topics

  • Introduction and Advantages of Mobile Marketing
  • Mobile Optimized Websites
  • Messaging and Text Message Marketing
  • Social Media Marketing
  • Mobile Advertising
  • Mobile Apps
  • Mobile Commerce
  • The Future of Mobile and Final Project

WORKLOAD:   (8-10 hours per week)

This course examines marketing communications tactics through mobile technologies. Students create real-life mobile campaigns in the ever-changing wireless industry, discuss keys to establishing a competitive advantage, and examine emerging trends that impact strategic marketing communications planning.

Course Learning Outcomes:

  • Identify and discuss key terminology and successful mobile marketing campaigns.
  • Show how effective mobile strategies drive website traffic, optimize conversions, create value and track performance.
  • Set up an effective mobile messaging and advertising campaign through hands-on learning with online vendors.
  • Discuss how to maximize the ROI of a mobile website and mobile app.
  • Project and measure the effectiveness of mobile campaigns by using interim and ultimate KPIs and goals.

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Mobile Marketing Instructors

Bentz headshot
Bob Bentz President of Purplegator and Advanced Telecom Services Read More: Bentz
Teller headshot
Amy Teller Marketing Strategist and Online Instructor Read More: Teller