Tod Meisner possesses
nearly 20 years of experience in digital and traditional marketing strategy,
brand and advertising content, social media management, public and media
relations, sports information, and employee communications. He
is certified by The Direct Marketing Association as a digital marketing strategist
and is a Second Wind-certified Agency account manager. Meisner is also a
Lean Six Sigma Green Belt.
joined the Public Affairs and Communications team at State Farm. In his role as
sr. analyst, he’s responsible for identifying and improving the brand’s
communications goals to drive business and communication efficiencies. His
detailed reports are used to provide actionable insights to various business
partners across the enterprise to make data-driven decisions and communications
During his career, he’s become
accustomed to working with big brands and iconic organizations. Meisner
recently concluded a 6-year stint at Aflac as a brand manager, leading and
driving the company’s social media strategy as part of the national brand and
Meisner rebuilt Aflac’s social
media strategy from the ground up. Using a paid-first approach while focusing
on awareness, knowledge, and connection. He also helped produce content for
multiple award-winning campaigns and grew Aflac’s connected community on its
main social media channels, and most recently launched the brand’s TikTok
His career journey began in
college athletics as a sports information director with stops at SMU, the
Missouri Valley Conference, and Conference USA. While Meisner made a strong
impact on college athletics, he also created relationships early in his career
with professional organizations. Meisner worked for both the NFL’s Dallas
Cowboys and the NBA’s Dallas Mavericks while living in Dallas, Texas, in the
His experiences are
diverse when it comes to branding and advertising, having worked at boutique
agencies such as Verge Pipe Media and MM2 PR, as well as working client-side
for Associa in Dallas.
Meisner is a leader
who inspires. He possesses a deep level of self-awareness honed through the
100X Leadership System by Better Leaders/GiANT Worldwide and practices those
teachings daily. Its philosophies encourage him to support and challenge
himself, as well as the individuals around him, to become the best versions of
A proud ESFJ and Nurturer,
Meisner is also a challenger of people. He remains deeply concerned about the relational
health and harmony of his students and colleagues. He’s committed to protecting
values and principles while understanding how certain actions, behaviors and
initiatives affect people and teams.
philosophy focuses entirely on ensuring student-centric success. The main goal
of his instructions and interactions is to serve as a mentor, guide, and
facilitator of knowledge to his students. To that end, he employs the support
and challenge model. As a liberating leader, Meisner will challenge students
throughout the term, but will always be there to support.
In addition to his day-to-day
duties for State Farm, Meisner teaches undergraduate and graduate level classes
for Auburn University, Arizona State University, West Virginia University, the
University of Florida, and New York University (NYU). The courses focus on
social media campaigns and engagement for public relations as well as,
branding, advertising, and digital marketing.
Meisner is also a part-time
public speaker. He’s given numerous talks on branding, advertising, content
marketing, and digital media. Whether it’s for a crowd of dozens or thousands,
he brings energy and practical tips to an audience while leaving them
entertained and informed.
He is a member of various
professional organizations, including ANA, FWAA, USBWA, SPRF, CoSIDA, and the
Knights of Columbus.
Meisner is a devoted husband and father, spending the remainder of his time with his family. He and his wife Megan reside in Little Elm, TX with their sons Courtney (11) and Clancy (2) and two Brittany Spaniels (Snoozer and Weagle, both 4). He enjoys watching St. Louis Cardinals baseball, smoking meats on his offset smoker, and having the occasional glass of bourbon.