2012 Alexia Vanides Online Teaching Award Recipient
Matthew Cummings is the manager of public relations and social media at Erie Insurance (NASDAQ: ERIE), a Fortune 500 auto, home, business, and life insurance company based in Pennsylvania. In this role, he leads the brand’s public relations, social media, and content marketing team.
Prior to joining ERIE, Cummings served as the assistant director of online programs
in the WVU Reed College of Media and as lead instructor in the IMC graduate program
— teaching and managing IMC 610, the program’s introductory course. He has taught
in the WVU Reed College of Media since 2006 and was honored with the program’s
Alexia Vanides IMC Teaching Award in 2012.
Cummings’ award-winning marketing communications career spans more than 20 years in corporate, non-profit and education roles. He also served as vice president of a regional advertising agency and enjoyed a five-year career in commercial radio as an on-air announcer.
A native of northwest Pennsylvania, Cummings is a 2006 graduate of West Virginia University’s IMC program. In addition to his master’s degree, he earned a Bachelor of Arts in communications from Edinboro University of Pennsylvania in 2000 and studied at the graduate level at Seton Hall University in strategic communication and the University of Nebraska in education administration.
Meet Matthew Cummings
0:44 Why do you teach in the program?
2:03 How do you bring the real world into your online classes?
3:20 How do you engage with students?
4:40 Fun (surprise) questions