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David Hazelton

Design Director for ProShares
Teaches Introduction to IMC and Current Topics in IMC

David Hazelton

David Hazelton has over 30 years of professional experience in design, branding, and marketing. As design director for ProShares, Hazelton is responsible for brand consistency across all channels of the company’s marketing, advertising, and corporate communications.

Prior to joining ProShares, Hazelton spent over a decade in boutique agencies. During that time, he used his branding and marketing talents to enhance the brand image of clients like OSHA, the National Institute of Mental Health, the National Heart Lung and Blood Institute, and the U.S. Department of Agriculture. His creative work has been recognized by Print Magazine, Graphic Design USA, and LogoLounge. In 2022, he was the recipient of the Alexia Vanides Online Teaching Award at WVU's Reed College of Media.

Hazelton lives in Washington, DC, and is active in the local chapter of the American Marketing Association (AMADC). He volunteers as a mentor with AMADC, helping to develop early-career-stage marketers. He earned his M.S. in Integrated Marketing Communications from West Virginia University and holds a B.F.A in Visual Communication/Graphic Design from Arizona State University.

Professor David Hazelton has been an amazing first instructor. He is widely available to his students and provides ample feedback on all assignments. He has been a joy to learn from and Iwill miss having him as an instructor.

Prof. H is kind, sincere, and is able to provide constructive feedback that is not harsh or judgmental. He did an outstanding job at setting program expectations, remaining available for questions, and even offering to remain in contact as I progress through my degree. Prof. H is an outstanding teacher and I can't image kicking off the program with anyone more supportive.

Prof. Hazelton pushed me to dig deep, to challenge myself, and to raise the bar. I completed my bachelor’s degree many years ago and the return was daunting. He was supportive, but also set clear expectations. Needless to say, I got back into the groove quick. I was able to reach out to him concerning class related topics and just marketing questions in general.