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The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

Marketing Communications
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Marian Azzaro

Professor Emeritus of Integrated Marketing Communications
Teaches Direct and Digital Marketing

Marian Azzaro is professor emeritus of integrated marketing communications and the former head of IMC studies at Roosevelt University in Chicago. Azzaro lives and works in Chicago, IL

Over her 25-year career as faculty at Roosevelt University, Azzaro taught a variety of courses in brand management and marketing strategy and planning. Azzaro served for 15 years as Chair of the department of communications overseeing graduate and undergraduate programs in marketing communications and journalism and media studies. Most recently, Azzaro completed six years of service as Faculty Trustee representing the faculty and staff as a voting member of the Roosevelt University Board of Trustees.

Prior to joining Roosevelt, Azzaro spent more than twenty years in the business of advertising and marketing for major agencies and large marketing companies both public and private. Marian started her career in media planning at Campbell-Mithun in Minneapolis and continued at Foote, Cone & Belding (FCB) in Chicago where she was named a Media All Star by MediaWeek magazine. From FCB Marian moved on to media planning at Kraft Foods where she worked as an in-house media planning consultant for all Kraft brands and agencies. After ten years in media planning, Azzaro moved into marketing and brand management at Kraft and then later moved on to manage marketing communications activities for Amtrak, the national passenger railroad of the US.

Azzaro graduated with a Bachelor of Business Administration from the University of Iowa and earned her Master of Business Administration degree, with concentrations in Marketing and International Business, from the University of Chicago.

Azzaro is the author of several publications in the field of marketing communications including Strategic Media Decisions 2nd Edition (The Copy Workshop, 2008), a textbook about IMC media planning. She published a new IMC planning textbook in collaboration with Don Schultz and Heidi Schultz (Northwestern University) and Beth Barnes (Kentucky), Building Customer-Brand Relationships (ME Sharpe Publishing, 2009). She also contributed a chapter to the book The Idea Industry: Cracking the Advertising Career Code (OneClub Publishing, 2008).

Meet Marian

Chapters:  
0:00 Introduction  
2:33 Why do you teach in the program?  
4:30 How do you bring the real world into your online classes?  
6:10 Fun (surprise) question