Prompting and planning are critical for
repeatable value. Effective prompting transforms AI from a novelty into a
disciplined capability, while outcome-driven planning (SMART goals, contextual
alignment, scaling processes) ensures that AI experiments become compounding
strategic assets rather than ad hoc efforts. Marketing leadership shapes responsible,
sustainable AI adoption. Success depends on human factors, mindset, trust,
governance, and adaptability. Marketers act as AI change leaders: selecting
context-appropriate tools, managing ethical and operational tradeoffs,
embedding AI into workflows, and maintaining lifelong AI literacy to guide
their organizations responsibly as the landscape evolves.Top Three Course Takeaways
Course Topics
WORKLOAD:
(8-10 hours per week)
This course examines the transformative role of artificial intelligence in the workplace.
As early adopters and AI champions, marketing professionals are at the forefront
of innovation, driving strategic advancements for their organizations and clients.
Through this course, marketers will learn how to harness the power of artificial
intelligence, gaining the skills and insights needed to stay ahead in their careers.
Identify how generative AI enhances marketing functions and tasks.
Recognize the AI landscape, determine how to best choose tools and solutions,
and learn ways to stay current on emerging technologies.
Create a strategic vision for leveraging AI to enhance organizational performance
and achieve better outcomes.
Evaluate AI solutions for marketing practices across various organization types
(agency, corporate, and small-medium business/non-profit) and identify the
most suitable option for each. Demonstrate the use and implementation of AI tools and solutions to enhance integrated
marketing practices.
Course Learning Outcomes:
