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The Reed College of Media and College of Creative Arts will merge to form the new WVU College of Creative Arts and Media as of July 1, 2024. Get details.

Marketing Communications
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Al Moffatt

Marketing, Advertising, Branding Executive
Teaches Brand Equity Management and Entrepreneurship in IMC

Al Moffatt brings a distinguished career as a C-suite marketing and advertising executive to his current role as president of Moffatt Advisory, a marketing, branding, and ad agency consultancy. Moffatt has a Master of Science in Digital Audience Strategy from Arizona State University and a Bachelor of Science in Journalism/Advertising from the University of Oregon. He has taught marketing, advertising and public relations at Cal Poly San Luis Obispo and William Jessup University and resides in Lincoln, CA, outside of Sacramento.

Prior to forming Moffatt Advisory, Moffatt founded and ran his ad agency, Moffatt/Rosenthal (“One of the best regional agencies in the country” – Ad Age). Moffatt was senior vice president of The Tombras Group, a top-10 digital marketing firm, and president/CEO of Worldwide Partners with over 100 independent ad agencies in 50 countries. Moffatt’s formative years were spent at some of the finest ad agencies in the world, including TBWA\Chiat\Day, Grey Advertising, and Ketchum Advertising.

Moffatt has vast management and hands-on experience in integrated marketing communications, handling all facets of digital and traditional marketing, advertising, and branding for over 130 companies in over 50 industries, including 3M, Bank of America, Intel, U.S. Bank, Rockwell International, Xerox, Samuel Adams beer, The US National Beef Industry Council, Avia Athletic Footwear, ConAgra Foods, Bausch & Lomb, the Portland Trailblazers, NatureMade, Dixie, Kraft, Revo, Magic:The Gathering, The Old Spaghetti Factory, BlueShield, National Retail Federation, the National Highway Traffic Safety Administration, the Oregon Lottery, and AT&T - to name a few.

As a marketing and advertising thought leader, Moffatt has been featured in the Wall Street Journal, The Financial Times, USA Today, Adweek, Advertising Age, The World Advertising Research Council, C-Span, NPR, Entrepreneur, Yahoo News, and Inc.

Moffatt is an avid cyclist, bluegrass musician, and has even had his 15-minutes of fame as a stand-up comedian. His personal brand? “Helping others succeed”, which makes him a perfect fit for helping WVU students achieve their own goals.