Ketian Dou teaches in the Digital Marketing Communications program at West Virginia University. Dou received a bachelor’s degree in engineering from the University of British Columbia (Canada) and subsequently pursued her MBA at the University of Bologna Business School (Italy) on full scholarship. Dou is based in New York and is a senior marketing leader at Amazon. Previously, she worked at Udemy Inc. and participated in the company's IPO journey.
Dou brings diverse
perspectives to her teaching, thanks to her experience working in seven countries
and various industries (engineering & tech, luxury fashion brands,
automobile & mega yachts, real estate, media & PR, education, medical &
pharmaceuticals, and non-profit). She has worked as a marketing expert
in-house, as a consultant, as well as at media agencies. Dou's past marketing
initiatives ranged from 4 to 10 figures, and she believes that marketing tools
and mindsets can be leveraged at any scale. She is passionate about building
data-informed marketing strategies and ethical explorations.